The first thing to consider is not the promotion and drainage of various channels, but the lowering of the user's threshold of use on the product, and the most suitable pull based on executive email list the characteristics of user groups at different stages. New strategies, while always paying attention to various core data indicators. In the next article, we will continue to disassemble the AARRR model and explain the second A, Activation user activation. I'm not against a sense of luxury, much less the emotional value that brands provide, but neither of these and executive email list effects are antithetical. No content can be divorced from consumer needs and business characteristics.
The core purpose is to let consumers know about you → become interested in you, and generate action impulses (you can even give some rewards to stimulate users to act). (2) Match executive email list the action path: achieve conversion When consumers have an impulse to act, it is necessary to match the appropriate path to help consumers turn impulses into actions. There is a path to take action: For example, consumers want to executive email list download an app after reading the content, but find that there is no download entry provided in the content, and the user has to go to the app store to search and download, which will increase consumer leakage. damage.
Matching paths and impulses: For example, consumers want to follow the official account after reading the content, but you give users an APP download portal. The action path does executive email list not match the user's action expectations, which will also increase consumer leakage. For the first two points, take the recent poster of the super orangutan as an example to help you understand: (3) Do a good job in undertaking traffic: take the old and bring executive email list the new "Any communication, after attracting traffic, is not the end, but the beginning of fission." This is the feeling of many people after reading "Traffic Pool". I also agree with it very much.