He thing is, there has been a lot of progress in automating offers. And that's not even talking about automations in creatives, targeting, etc.The slide of automation in all areas of ppc will continue unabated due to two driving forces: an ever-expanding mine of data. Each time a search occurs, google learns a little more about the correlation between users and the advertisements that interest them. The more data, the better the signal.Moore's law and the seemingly endless cycle of computing power doubling every 18 months. Since computers can do more calculations with the vast data in point 1, they can make better predictions. And even if gordon moore thinks that his law will reach its limit by 2025.

Teams are already working to ensure a sustained growth in computing power.So please consider how automation fits into your business plan. Too often I hear that this is something people are too busy to understand right now. “we could make it another day,” they say… well, duh! If you've used some automation, you might have time to get strategic brazil phone number list for your own business, and maybe even for the customers who pay your bills.The time to prepare is noweven if you don't live in california like me, you've probably read that pg&e, the utility company, shut off.

Power to 800,000 customers to prevent catastrophic wildfires from aging and poorly maintained transmission lines to prevent the type of wildfire that destroyed the city of paradise in 2018. What does this have to do with ppc? Well, that showed me how bad people are at long term thinking and planning.Now that the power is out, everyone is suddenly upset with pg&e because households are in the dark. And while the utility company certainly isn't faultless, it's been telling customers for months that it's likely to happen. But until the warnings became reality,